It all started with one goal, to design and build a better snowboard. No rules. No limitations. It was not about lifestyle, culture, or snazzy graphics. We simply aimed to make a fast and smooth riding board.
The result was The Whip FR-117. A fast and highly maneuverable board that is free of chatter and heel to toe drag.
The first limited run of The Whip FR-117 was featured in multiple publications including EVO, FHM, GQ, Men’s Journal, and Top Gear.
“Possibly the coolest snowboard ever built” – Top Gear
CUS continues to push the technological barrier in snowboard engineering. We wanted to take what we have learned from the first generation The Whip and create an even faster and smoother riding board. With a clean sheet design, The Whip FR-II was created.
The FR-II features a stronger but lighter core, reshaped full-length v-shaped hull, and suspension systems capable of integrating future modular parts we have in store.